Enjoy exercise more: The effects of dual-channel evaluative conditioning on implicit attitudes toward exercise

Researchers have been looking for effective interventions to promote physical activity due to its great impact on both physical and mental health. In two studies, the current research investigated (1) whether evaluative conditioning could increase implicit attitudes toward exercise; (2) whether dual-channel evaluative conditioning had a greater influence compared to single-channel evaluative conditioning. In Study 1, results from 32 participants (7 males, 25 females; M_age = 19.470, SD_age = 1.174) were used to compare the audiovisual dual-channel with the visual single-channel evaluative conditioning. In Study 2, we analyzed data from 100 participants (35 males, 65 females; M_age = 20.990, SD_age = 3.141) and compared the visual-kinesthetic dual-channel with the visual single-channel evaluative conditioning. The results showed that individuals' implicit attitudes toward exercise were more positively affected by dual-channel than single-channel evaluative conditioning.