@inproceedings{4de0a0fb824f4e39ac8d79757f5b62e2,
title = "A secure and targeted mobile coupon delivery scheme using blockchain",
abstract = "This paper presents a new secure and targeted mobile coupon delivery scheme based on blockchain. Our goal is to design a decentralized targeted mobile coupon delivery framework, which enables the secure delivery of targeted coupons to eligible mobile users whose behavioral profiles accurately satisfy the targeting profile defined by the vendor. It does not require trusted third-party meanwhile protects the mobile user and vendor{\textquoteright}s information security, including user privacy, data integrity and rights protection. We adopt Policy-Data Contract Pair (PDCP) to control the transfer of information between users and vendors and use encryption algorithm to ensure the data security. Once transactions containing signatures are recorded in the blockchain after consensus, they become non-repudiation. Theoretical analysis and simulation experimental results demonstrate that our model has higher security and lower computation than JG{\textquoteright}16 scheme.",
keywords = "Blockchain, Information security, Non-repudiation, Policy-data contract pair, Targeted coupon delivery",
author = "Yingjie Gu and Xiaolin Gui and Pan Xu and Ruowei Gui and Yingliang Zhao and Wenjie Liu",
note = "Publisher Copyright: {\textcopyright} Springer Nature Switzerland AG 2018.; 18th International Conference on Algorithms and Architectures for Parallel Processing, ICA3PP 2018 ; Conference date: 15-11-2018 Through 17-11-2018",
year = "2018",
doi = "10.1007/978-3-030-05063-4\_40",
language = "英语",
isbn = "9783030050627",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "538--548",
editor = "Jaideep Vaidya and Jin Li",
booktitle = "Algorithms and Architectures for Parallel Processing - 18th International Conference, ICA3PP 2018, Proceedings",
}