The mechanism of privacy invasion experience on internet users' self-disclosure

User's self-disclosure is of great importance to internet firms which relying on user-generated contents. However, privacy invasion incidents emerge endlessly. How to encourage users with privacy invasion experience to disclose personal information is crucial for internet firms. Drawing on agency theory and social contract theory, this paper developed a model to examine how privacy invasion experience influences self-disclosure intention. The model was empirically tested using systematic random stratification sampling strategy. Results show that privacy invasion experience exerts both direct and indirect effects on self-disclosure intention: Privacy invasion experience positively predicts self-disclosure, and perceived effectiveness of privacy policy, privacy protection technology, industry self-regulation, and law enforcement mediate the relationship between privacy invasion experience and self-disclosure intention. This paper enriched existing literature by clarifying the specific mechanisms of how privacy invasion experience influences self-disclosure intention. The results of this paper provided operable implications for service providers to encourage users with privacy invasion experience to disclosure personal information.