TY - JOUR
T1 - THE HIDDEN VALUE OF EXPOSURE IN CROWDSOURCING
T2 - 83rd Annual Meeting of the Academy of Management, AOM 2023
AU - Rousseau, Horacio E.
AU - Wang, Hao
AU - Shang, Guangzhi
AU - Liu, Shan
AU - Gao, Baojun
N1 - Publisher Copyright:
© 2023, Academy of Management. All rights reserved.
PY - 2023
Y1 - 2023
N2 - Solver participation is crucial for the success of crowdsourcing. However, what happens to participants after the contest ends? Drawing upon research on stimulus recognition, we theorize that solver participation heightens exposure, generating post-contest retributions. We also analyze how the solver strategy and professional status influence this effect. Drawing upon over 20,000 healthcare contests, we find that solvers’ participation results in post-contest paid retributions, especially when submitting multiple solutions over multiple periods and distributing them over several days. Surprisingly, status factors have only a weak moderating effect. These findings reveal the hidden effect of solver participation in post-contest crowdsourcing rewards.
AB - Solver participation is crucial for the success of crowdsourcing. However, what happens to participants after the contest ends? Drawing upon research on stimulus recognition, we theorize that solver participation heightens exposure, generating post-contest retributions. We also analyze how the solver strategy and professional status influence this effect. Drawing upon over 20,000 healthcare contests, we find that solvers’ participation results in post-contest paid retributions, especially when submitting multiple solutions over multiple periods and distributing them over several days. Surprisingly, status factors have only a weak moderating effect. These findings reveal the hidden effect of solver participation in post-contest crowdsourcing rewards.
UR - https://www.scopus.com/pages/publications/85190410863
U2 - 10.5465/AMPROC.2023.82bp
DO - 10.5465/AMPROC.2023.82bp
M3 - 会议文章
AN - SCOPUS:85190410863
SN - 0065-0668
VL - 2023
JO - Academy of Management Annual Meeting Proceedings
JF - Academy of Management Annual Meeting Proceedings
IS - 1
Y2 - 4 August 2023 through 8 August 2023
ER -
