Rating prediction by exploring user’s preference and sentiment

With the development of e-commerce, shopping on-line is becoming more and more popular. The explosion of reviews have led to a serious problem, information overloading. How to mine user interest from these reviews and understand users’ preference is crucial for us. Traditional recommender systems mainly use structured data to mine user interest preference, such as product category, user’s tag, and the other social factors. In this paper, we firstly use LDA+Word2vec model to mine user interest. Then, we propose a social user sentimental measurement approach. At last, three factors, including user topic, user sentiment and interpersonal influence, are fused into a recommender system (RS) based on probabilistic matrix factorization. We conduct a series of experiments on Yelp dataset, and experimental results show the proposed approach outperforms the existing approaches.