Personalized recommendation by exploring social users' behaviors

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

9 Scopus citations

Abstract

With the popularity and rapid development of social network, more and more people enjoy sharing their experiences, such as reviews, ratings and moods. And there are great opportunities to solve the cold start and sparse data problem with the new factors of social network like interpersonal influence and interest based on circles of friends. Some algorithm models and social factors have been proposed in this domain, but have not been fully considered. In this paper, two social factors: interpersonal rating behaviors similarity and interpersonal interest similarity, are fused into a consolidated personalized recommendation model based on probabilistic matrix factorization. And the two factors can enhance the inner link between features in the latent space. We implement a series of experiments on Yelp dataset. And experimental results show the outperformance of proposed approach.

Original languageEnglish
Title of host publicationMultiMedia Modeling - 20th Anniversary International Conference, MMM 2014, Proceedings
Pages181-191
Number of pages11
EditionPART 2
DOIs
StatePublished - 2014
Event20th Anniversary International Conference on MultiMedia Modeling, MMM 2014 - Dublin, Ireland
Duration: 6 Jan 201410 Jan 2014

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
NumberPART 2
Volume8326 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference20th Anniversary International Conference on MultiMedia Modeling, MMM 2014
Country/TerritoryIreland
CityDublin
Period6/01/1410/01/14

Keywords

  • entropy
  • rating behaviors
  • recommender system
  • social networks

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