Abstract
Taking a strategic cognition perspective, this paper studies how a holistic cognitive frame affects radical innovation through two innovation strategies. The results of an empirical study using survey data from 192 Chinese manufacturing firms show that a holistic cognitive frame has a positive effect on the adoption of an architectural innovation strategy, whereas it has an inverted U-shaped effect on the adoption of a modular innovation strategy. In addition, we tested the moderating effects of technological uncertainty and demand heterogeneity. This paper enriches the literature on the antecedents of radical innovation from a strategic cognition perspective and identifies the boundary conditions of the effects of a holistic cognitive frame on radical innovation.
| Original language | English |
|---|---|
| Pages (from-to) | 115-139 |
| Number of pages | 25 |
| Journal | Asia Pacific Business Review |
| Volume | 30 |
| Issue number | 1 |
| DOIs | |
| State | Published - 2024 |
Keywords
- Architectural innovation strategy
- China
- demand heterogeneity
- holistic cognitive frame
- modular innovation strategy
- technological uncertainty
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