Abstract
This paper aims at analyzing the growth rate of visits for 157 tourist attractions in response to the National Day and Mid-autumn Festival in Shandong, China, and investigating whether and to what extent it is possible to identify some influencing destination attributes. We find there exists a serious imbalance in the growth rate for various attractions. Among all the destination attributes examined, facility convenience related attributes, attraction rating, and ticket price have significant effects on the growth rate. Several implications for stakeholders are also provided to improve tourism management and marketing during large-scale events.
| Original language | English |
|---|---|
| Pages (from-to) | 101-119 |
| Number of pages | 19 |
| Journal | Asia Pacific Journal of Tourism Research |
| Volume | 25 |
| Issue number | 2 |
| DOIs | |
| State | Published - 1 Feb 2020 |
Keywords
- China
- Large-scale events
- big data analysis
- destination attributes
- imbalance
- mobile tracking data
- open data source
- statistical analysis
- the growth rate of visits
- tourist attractions
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