TY - JOUR
T1 - Exploration and Firm Performance
T2 - The Moderating Impact of Competitive Strategy
AU - Su, Zhongfeng
AU - Guo, Hai
AU - Sun, Wei
N1 - Publisher Copyright:
© 2017 British Academy of Management
PY - 2017/7
Y1 - 2017/7
N2 - In this study we examine the moderating effect of competitive strategy (including differentiation and cost-leadership strategies) on the relationship between exploration and firm performance. We find that the moderating effect of differentiation strategy is positive while that of cost-leadership strategy is negative. And, these moderating effects are stronger in a highly competitive context. This study offers an explanation for previous mixed findings on the linkage of exploration to firm performance and enriches the discipline's knowledge regarding the performance implications of exploration. Moreover, we respond directly to the appeal in research on competitive strategy to clarify the role played by competitive strategy in profiting from exploration.
AB - In this study we examine the moderating effect of competitive strategy (including differentiation and cost-leadership strategies) on the relationship between exploration and firm performance. We find that the moderating effect of differentiation strategy is positive while that of cost-leadership strategy is negative. And, these moderating effects are stronger in a highly competitive context. This study offers an explanation for previous mixed findings on the linkage of exploration to firm performance and enriches the discipline's knowledge regarding the performance implications of exploration. Moreover, we respond directly to the appeal in research on competitive strategy to clarify the role played by competitive strategy in profiting from exploration.
UR - https://www.scopus.com/pages/publications/85014081765
U2 - 10.1111/1467-8551.12218
DO - 10.1111/1467-8551.12218
M3 - 文章
AN - SCOPUS:85014081765
SN - 1045-3172
VL - 28
SP - 357
EP - 371
JO - British Journal of Management
JF - British Journal of Management
IS - 3
ER -