Easy come or easy go? Empirical evidence on switching behaviors in mobile payment applications

Le Wang; Xin (Robert) Luo; Xue Yang; Zhilin Qiao

doi:10.1016/j.im.2019.02.005

Easy come or easy go? Empirical evidence on switching behaviors in mobile payment applications

Le Wang
, Xin (Robert) Luo
, Xue Yang
, Zhilin Qiao

School of Economics and Finance (SOEF)

Research output: Contribution to journal › Article › peer-review

192 Scopus citations

Abstract

Switching behaviors of mobile payment application received scarce attention. This study investigates the key factors influencing the switching behaviors of mobile payment application through the perspective of the push–pull–mooring framework. Privacy concerns, alternative rewards, and inertia are identified as push, pull, and mooring factors, respectively. The model was tested with 3785 valid responses among Alipay users. Inertia was found to attenuate the relationship between alternative rewards and switching behavior. This study sheds new light on the switching behavior of mobile payment application users. Our findings inform service providers to retain existing users as well as attract potential users.

Original language	English
Article number	103150
Journal	Information and Management
Volume	56
Issue number	7
DOIs	https://doi.org/10.1016/j.im.2019.02.005
State	Published - Nov 2019

Keywords

Inertia
Mobile payment application
Privacy concerns
Push–pull–mooring framework
Switching behavior
Technological self-efficacy

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10.1016/j.im.2019.02.005

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title = "Easy come or easy go? Empirical evidence on switching behaviors in mobile payment applications",

abstract = "Switching behaviors of mobile payment application received scarce attention. This study investigates the key factors influencing the switching behaviors of mobile payment application through the perspective of the push–pull–mooring framework. Privacy concerns, alternative rewards, and inertia are identified as push, pull, and mooring factors, respectively. The model was tested with 3785 valid responses among Alipay users. Inertia was found to attenuate the relationship between alternative rewards and switching behavior. This study sheds new light on the switching behavior of mobile payment application users. Our findings inform service providers to retain existing users as well as attract potential users.",

keywords = "Inertia, Mobile payment application, Privacy concerns, Push–pull–mooring framework, Switching behavior, Technological self-efficacy",

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AU - Wang, Le

AU - Luo, Xin (Robert)

AU - Yang, Xue

AU - Qiao, Zhilin

PY - 2019/11

Y1 - 2019/11

N2 - Switching behaviors of mobile payment application received scarce attention. This study investigates the key factors influencing the switching behaviors of mobile payment application through the perspective of the push–pull–mooring framework. Privacy concerns, alternative rewards, and inertia are identified as push, pull, and mooring factors, respectively. The model was tested with 3785 valid responses among Alipay users. Inertia was found to attenuate the relationship between alternative rewards and switching behavior. This study sheds new light on the switching behavior of mobile payment application users. Our findings inform service providers to retain existing users as well as attract potential users.

AB - Switching behaviors of mobile payment application received scarce attention. This study investigates the key factors influencing the switching behaviors of mobile payment application through the perspective of the push–pull–mooring framework. Privacy concerns, alternative rewards, and inertia are identified as push, pull, and mooring factors, respectively. The model was tested with 3785 valid responses among Alipay users. Inertia was found to attenuate the relationship between alternative rewards and switching behavior. This study sheds new light on the switching behavior of mobile payment application users. Our findings inform service providers to retain existing users as well as attract potential users.

KW - Inertia

KW - Mobile payment application

KW - Privacy concerns

KW - Push–pull–mooring framework

KW - Switching behavior

KW - Technological self-efficacy

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DO - 10.1016/j.im.2019.02.005

M3 - 文章

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VL - 56

JO - Information and Management

JF - Information and Management

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M1 - 103150

ER -

Easy come or easy go? Empirical evidence on switching behaviors in mobile payment applications

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Keywords

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