Consumer experience creation in a U-commerce environment: An activity theory perspective

Tzyh Lih Hsia; Xiao Yu Xu; Qi Li; Li Fang Peng; Yi Fan Zhang; Jen Her Wu

Consumer experience creation in a U-commerce environment: An activity theory perspective

Tzyh Lih Hsia
, Xiao Yu Xu
, Qi Li
, Li Fang Peng
, Yi Fan Zhang
, Jen Her Wu

School of Economics and Finance (SOEF)

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The rapid development of internet of things (IoT), big data and ubiquitous computing is making ubiquitous commerce (U-commerce) the next business wave. U-commerce is a dynamic convergence of the click and mortar world, which empowers consumers to interact with virtual and physical objects within the U-commerce environment. This user involvement creates unique consumer experiences in a U-commerce environment that traditional electronic channels, such as E-commerce, are unable to replicate. Applying Activity Theory, we identify personalized incentive and contextual facilitation which influence consumers' situational involvement and unique experiences in a U-commerce environment. Using 256 valid empirical data, the research results show that (1) contextual facilitation and personalized incentive positively affect consumers' situational involvement and unique experiences, (2) Situational involvement positively affects unique experiences: usability and hedonic experience.

Original language	English
Title of host publication	Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society
Subtitle of host publication	Are We Ready?, PACIS 2018
Editors	Motonari Tanabu, Dai Senoo
Publisher	Association for Information Systems
ISBN (Electronic)	9784902590838
State	Published - 2018
Event	22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 - Yokohama, Japan Duration: 26 Jun 2018 → 30 Jun 2018

Publication series

Name	Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018

Conference

Conference	22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018
Country/Territory	Japan
City	Yokohama
Period	26/06/18 → 30/06/18

Keywords

Activity Theory
Hedonic Experience
Internet of Things
Situational Involvement
Usability Experience

Cite this

Hsia, T. L., Xu, X. Y., Li, Q., Peng, L. F., Zhang, Y. F., & Wu, J. H. (2018). Consumer experience creation in a U-commerce environment: An activity theory perspective. In M. Tanabu, & D. Senoo (Eds.), Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018). Association for Information Systems.

Hsia, Tzyh Lih ; Xu, Xiao Yu ; Li, Qi et al. / Consumer experience creation in a U-commerce environment : An activity theory perspective. Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018. editor / Motonari Tanabu ; Dai Senoo. Association for Information Systems, 2018. (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018).

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title = "Consumer experience creation in a U-commerce environment: An activity theory perspective",

abstract = "The rapid development of internet of things (IoT), big data and ubiquitous computing is making ubiquitous commerce (U-commerce) the next business wave. U-commerce is a dynamic convergence of the click and mortar world, which empowers consumers to interact with virtual and physical objects within the U-commerce environment. This user involvement creates unique consumer experiences in a U-commerce environment that traditional electronic channels, such as E-commerce, are unable to replicate. Applying Activity Theory, we identify personalized incentive and contextual facilitation which influence consumers' situational involvement and unique experiences in a U-commerce environment. Using 256 valid empirical data, the research results show that (1) contextual facilitation and personalized incentive positively affect consumers' situational involvement and unique experiences, (2) Situational involvement positively affects unique experiences: usability and hedonic experience.",

keywords = "Activity Theory, Hedonic Experience, Internet of Things, Situational Involvement, Usability Experience",

author = "Hsia, \{Tzyh Lih\} and Xu, \{Xiao Yu\} and Qi Li and Peng, \{Li Fang\} and Zhang, \{Yi Fan\} and Wu, \{Jen Her\}",

note = "Publisher Copyright: {\textcopyright} PACIS 2018.; 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 ; Conference date: 26-06-2018 Through 30-06-2018",

year = "2018",

language = "英语",

series = "Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018",

publisher = "Association for Information Systems",

editor = "Motonari Tanabu and Dai Senoo",

booktitle = "Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society",

}

Hsia, TL, Xu, XY, Li, Q, Peng, LF, Zhang, YF & Wu, JH 2018, Consumer experience creation in a U-commerce environment: An activity theory perspective. in M Tanabu & D Senoo (eds), Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018. Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018, Association for Information Systems, 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018, Yokohama, Japan, 26/06/18.

Consumer experience creation in a U-commerce environment: An activity theory perspective. / Hsia, Tzyh Lih; Xu, Xiao Yu; Li, Qi et al.
Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018. ed. / Motonari Tanabu; Dai Senoo. Association for Information Systems, 2018. (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Hsia, Tzyh Lih

AU - Xu, Xiao Yu

AU - Li, Qi

AU - Peng, Li Fang

AU - Zhang, Yi Fan

AU - Wu, Jen Her

N1 - Publisher Copyright: © PACIS 2018.

PY - 2018

Y1 - 2018

N2 - The rapid development of internet of things (IoT), big data and ubiquitous computing is making ubiquitous commerce (U-commerce) the next business wave. U-commerce is a dynamic convergence of the click and mortar world, which empowers consumers to interact with virtual and physical objects within the U-commerce environment. This user involvement creates unique consumer experiences in a U-commerce environment that traditional electronic channels, such as E-commerce, are unable to replicate. Applying Activity Theory, we identify personalized incentive and contextual facilitation which influence consumers' situational involvement and unique experiences in a U-commerce environment. Using 256 valid empirical data, the research results show that (1) contextual facilitation and personalized incentive positively affect consumers' situational involvement and unique experiences, (2) Situational involvement positively affects unique experiences: usability and hedonic experience.

AB - The rapid development of internet of things (IoT), big data and ubiquitous computing is making ubiquitous commerce (U-commerce) the next business wave. U-commerce is a dynamic convergence of the click and mortar world, which empowers consumers to interact with virtual and physical objects within the U-commerce environment. This user involvement creates unique consumer experiences in a U-commerce environment that traditional electronic channels, such as E-commerce, are unable to replicate. Applying Activity Theory, we identify personalized incentive and contextual facilitation which influence consumers' situational involvement and unique experiences in a U-commerce environment. Using 256 valid empirical data, the research results show that (1) contextual facilitation and personalized incentive positively affect consumers' situational involvement and unique experiences, (2) Situational involvement positively affects unique experiences: usability and hedonic experience.

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KW - Hedonic Experience

KW - Internet of Things

KW - Situational Involvement

KW - Usability Experience

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PB - Association for Information Systems

Y2 - 26 June 2018 through 30 June 2018

ER -

Hsia TL, Xu XY, Li Q, Peng LF, Zhang YF, Wu JH. Consumer experience creation in a U-commerce environment: An activity theory perspective. In Tanabu M, Senoo D, editors, Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018. Association for Information Systems. 2018. (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018).

Consumer experience creation in a U-commerce environment: An activity theory perspective

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