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Are you afraid of transiting from web to mobile payment? The bias and moderating role of inertia

  • Kem Z.K. Zhang
  • , Xiang Gong
  • , Sesia J. Zhao
  • , Matthew K.O. Lee
  • University of Science and Technology of China
  • Hong Kong University of Science and Technology
  • Anhui University
  • City University of Hong Kong

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

7 Scopus citations

Abstract

The web-mobile payment transition has recently become a trend of business extension in the online payment marketplace. However, channel conflicts always exist in a multichannel environment which harms users' willingness to try out new entrants. Using the status quo bias theory and the coping theory as theoretical lenses, we develop a model to investigate the role of traditional web payment inertia on mobile payment (MP) adoption. Our model posits that consumers' intention to use M P, a form of coping intention, is a combination consequence of primary and secondary appraisal. Web payment inertia in turn demonstrates its effects on MP adoption via the primary and secondary appraisal process. Specifically, we hypothesize that inertia leads to decreased perceived value and increased perceived risk (i.e. primary appraisal factors) of the newly introduced M P. In addition, we hypothesize that inertia moderates the relationship between perceived controllability (i.e. secondary appraisal factor) and intention to use MP, such that perceived controllability becomes more important in the presence of inertia. We intend to conduct a field survey to test the research model and hypotheses.

Original languageEnglish
Title of host publicationPacific Asia Conference on Information Systems, PACIS 2016 - Proceedings
PublisherPacific Asia Conference on Information Systems
ISBN (Electronic)9789860491029
StatePublished - 2016
Externally publishedYes
Event20th Pacific Asia Conference on Information Systems, PACIS 2016 - Chiayi, Taiwan, Province of China
Duration: 27 Jun 20161 Jul 2016

Publication series

NamePacific Asia Conference on Information Systems, PACIS 2016 - Proceedings

Conference

Conference20th Pacific Asia Conference on Information Systems, PACIS 2016
Country/TerritoryTaiwan, Province of China
CityChiayi
Period27/06/161/07/16

Keywords

  • Inertia
  • Information technology use
  • Perceived risk
  • Perceived value
  • Status quo bias
  • Web-mobile service transition

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