An empirical research of JAC on Changing management system by listening to the voice of customers

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Abstract

Based on the idea of listening to the voice of customers to innovate the production management system initiated by an enterprise in Anhui Jianghuai Automobile Group (JAC), an Interactive communication method is proposed that changes the management mechanism of customer communications, pressure sensing, performance appraisal, business collaboration and customer satisfaction appraisal in business chain by constructing a model of collaboration management to listen to the voice of customers, for making enterprise have competitive power in perceiving and coping with market pressure, coordination and efficient business operations and improving customer satisfaction, which is a strong impetus to enhance the productivity and economic effectiveness of enterprise.

Original languageEnglish
Pages (from-to)737-741+736
JournalQiche Gongcheng/Automotive Engineering
Volume32
Issue number8
StatePublished - Aug 2010
Externally publishedYes

Keywords

  • Business chain management
  • Listen to the voice of customers
  • Management communications
  • Management system innovation

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