Abstract
Based on the idea of listening to the voice of customers to innovate the production management system initiated by an enterprise in Anhui Jianghuai Automobile Group (JAC), an Interactive communication method is proposed that changes the management mechanism of customer communications, pressure sensing, performance appraisal, business collaboration and customer satisfaction appraisal in business chain by constructing a model of collaboration management to listen to the voice of customers, for making enterprise have competitive power in perceiving and coping with market pressure, coordination and efficient business operations and improving customer satisfaction, which is a strong impetus to enhance the productivity and economic effectiveness of enterprise.
| Original language | English |
|---|---|
| Pages (from-to) | 737-741+736 |
| Journal | Qiche Gongcheng/Automotive Engineering |
| Volume | 32 |
| Issue number | 8 |
| State | Published - Aug 2010 |
| Externally published | Yes |
Keywords
- Business chain management
- Listen to the voice of customers
- Management communications
- Management system innovation